Five different ways to multiply your best content. Each takes a unique angle on your original email, giving you weeks of content from a single hit.
Expand on what resonated most
Takes the most engaging part of your email and goes much deeper. More examples, more data, more personal insights. This feels like a natural "Part 2" that readers who loved the original will devour.
Example transformation
Original
“3 lessons I learned from failing”
Spin-off
“The real story behind lesson #2 (and what I left out)”
Best for: High-engagement topics that deserve expansion
Challenge your own premise
Flips the perspective of your email. If you argued FOR something, this argues AGAINST it (or vice versa). Challenges your original premise in a thought-provoking way that sparks discussion.
Example transformation
Original
“Why you should wake up at 5am”
Spin-off
“Actually, waking up at 5am is overrated”
Best for: Thought leadership, standing out, sparking debate
Turn ideas into action
Transforms concepts into step-by-step guides. Takes ideas and turns them into specific, implementable steps. Adds checklists, templates, and frameworks your readers can use immediately.
Example transformation
Original
“The importance of focused work”
Spin-off
“My exact 5-step focused work system (with template)”
Best for: Conceptual pieces that can become actionable guides
Add vulnerability and narrative
Rewrites your email with a stronger personal narrative. Adds vulnerability, specific moments, dialogue, and emotional stakes. Makes it feel like you're sharing something real, not just teaching.
Example transformation
Original
“How I built my first product”
Spin-off
“The night before launch (I almost deleted everything)”
Best for: Building connection, standing out from generic content
Continue the conversation
Continues where your email left off. Writes "Part 2" that builds on the ideas, addresses questions readers might have, and takes the topic further. Natural for series content.
Example transformation
Original
“How I hit 10K subscribers”
Spin-off
“10K to 50K: What changed (Part 2)”
Best for: Series content, topics with natural continuations
Spin-offs of already-successful content tend to do well. The topic is proven.
AI gives you a strong first draft, but your polish makes it perfect.
Don't always use the same spin-off type. Variety keeps your content fresh.
Give your audience time between related content. Don't publish a spin-off the day after the original.
Pick a top performer and generate your first spin-off in minutes.
Start Free Trial