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Why I stopped setting goals (and what I do instead)

Thursday, December 18, 2025

Goals are great for motivation and terrible for actually getting things done. Controversial? Maybe. But hear me out. For years I was a goal-setting machine. SMART goals. OKRs. Vision boards. Annual reviews with color-coded spreadsheets. And every January, I'd set ambitious goals. And every December, I'd feel like a failure because I hit maybe 30% of them. The problem wasn't my goals. The problem was that goals are about outcomes, and outcomes aren't fully in my control. "Get 10,000 subscribers" depends on algorithms, luck, timing, and a hundred other things I can't control. "Write and publish one newsletter every week" is entirely in my control. So I stopped setting goals. Instead, I set systems. **Goals vs. Systems:** Goal: "Grow my newsletter to 10K subscribers" System: "Write one valuable thing every week and share it" Goal: "Get in shape" System: "Move my body for 20 minutes every day" Goal: "Read more books" System: "Read for 15 minutes before bed" The magic of systems is that they're about inputs, not outputs. You can succeed at your system every single day. That success compounds. My newsletter hit 10K subscribers six months ago. I never aimed for it directly. I just kept showing up, week after week, focusing on the writingโ€”not the numbers. Let me be real with you: goals feel productive. Systems ARE productive. What's one goal you could convert into a daily system? Systematically yours, Sarah

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